3 Lessons We Can Learn from the Resurrection of Palm
Palm Lives After All
If you follow the tech industry, it was hard to miss HP’s recent acquisition of Palm, Inc.
The Sunnyvale based smartphone maker was in serious trouble after its seemingly meteoric rise from a very similar grave in January of last year. Palm was on the ropes, its wonderful webOS platform overshadowed by ineffective marketing and distribution. The company’s audacious reentry into a space dominated by Google, RIM, and Apple seemed to be a lost cause.
Then HP, probably the most bland hardware manufacturer in the world, came to the rescue. The marriage of the two seems like the perfect solution, Palm will invigorate the stale HP brand with a fresh new mobile operating system that is light years ahead of HP’s own offerings, and HP provides the firm with the financial footing and market share to take some serious – and expensive – risks.
So what can small online businesses learn from this soap opera? Here are a few things that stuck out for me.
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