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	<title>The ServInt Source &#124; Web Hosting Blog &#187; Marketing</title>
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	<description>Insights on Hosting, Technology, and Green Technology</description>
	<lastBuildDate>Mon, 06 Feb 2012 17:21:34 +0000</lastBuildDate>
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		<title>Utility-Model Web Hosting? Sounds Great!</title>
		<link>http://blog.servint.net/2012/01/30/utility-model-web-hosting/</link>
		<comments>http://blog.servint.net/2012/01/30/utility-model-web-hosting/#comments</comments>
		<pubDate>Mon, 30 Jan 2012 13:30:01 +0000</pubDate>
		<dc:creator>Fritz Stolzenbach</dc:creator>
				<category><![CDATA[The Hosting Industry]]></category>
		<category><![CDATA[hosting]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[utility]]></category>

		<guid isPermaLink="false">http://blog.servint.net/?p=4110</guid>
		<description><![CDATA[About a month ago, I was meeting with the ServInt Marketing team, discussing the fact that &#8212; while we have a relatively high proportion of customers who will shout from the mountaintops about how much they love us (thanks, guys!) &#8212; the vast majority of our customers are silent throughout the length of their stay [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<item>
		<title>Hosting for the Holidays</title>
		<link>http://blog.servint.net/2011/12/19/hosting-for-the-holidays/</link>
		<comments>http://blog.servint.net/2011/12/19/hosting-for-the-holidays/#comments</comments>
		<pubDate>Mon, 19 Dec 2011 19:46:28 +0000</pubDate>
		<dc:creator>Christian Dawson</dc:creator>
				<category><![CDATA[The Hosting Industry]]></category>
		<category><![CDATA[COO]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://blog.servint.net/?p=3656</guid>
		<description><![CDATA[With the holidays upon us, I thought I’d step back a moment from our insight-heavy &#8220;actionable intelligence&#8221; and ponder the season and our place in it. The holidays are a busy time for all of us. Whether it’s buying presents and visiting relatives, or getting those end-of-year projects complete at home and at work, it’s [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Customer Service Series, Part 5: Exceeding Customer Expectations is Stupid</title>
		<link>http://blog.servint.net/2011/12/12/customer-service-series-part-5-exceeding-customer-expectations-is-stupid/</link>
		<comments>http://blog.servint.net/2011/12/12/customer-service-series-part-5-exceeding-customer-expectations-is-stupid/#comments</comments>
		<pubDate>Mon, 12 Dec 2011 16:45:29 +0000</pubDate>
		<dc:creator>Fritz Stolzenbach</dc:creator>
				<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Running Your Business]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://blog.servint.net/?p=3493</guid>
		<description><![CDATA[I just got done reading an excellent blog post by Dan Palotta on the Harvard Business Review site.  It’s called “I Don’t Understand What Anyone Is Saying Anymore,” and if you’re a lover of words &#8212; by which I mean, if you love words enough to care about them and hate seeing them being abused [...]]]></description>
		<wfw:commentRss>http://blog.servint.net/2011/12/12/customer-service-series-part-5-exceeding-customer-expectations-is-stupid/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>The Power of Social Media, or Do You Give a $#!% About Your Web Host?</title>
		<link>http://blog.servint.net/2011/11/01/the-power-of-social-media-or-do-you-give-a-about-your-web-host/</link>
		<comments>http://blog.servint.net/2011/11/01/the-power-of-social-media-or-do-you-give-a-about-your-web-host/#comments</comments>
		<pubDate>Tue, 01 Nov 2011 21:41:02 +0000</pubDate>
		<dc:creator>Andrew Loschert</dc:creator>
				<category><![CDATA[Running Your Business]]></category>
		<category><![CDATA[The Hosting Industry]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://blog.servint.net/?p=2952</guid>
		<description><![CDATA[If you follow ServInt on Twitter, you may have noticed a strange surge in profanity-laced tweeting coming from us and many of your fellow customers—and you may have wondered, what the $%#@! is going on here? The honest answer is, we’re not entirely sure yet. Let me explain. About a month ago, I was in [...]]]></description>
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		<slash:comments>15</slash:comments>
		</item>
		<item>
		<title>Thinking of Building a New Web Site?</title>
		<link>http://blog.servint.net/2011/09/01/thinking-of-building-a-new-web-site/</link>
		<comments>http://blog.servint.net/2011/09/01/thinking-of-building-a-new-web-site/#comments</comments>
		<pubDate>Thu, 01 Sep 2011 15:59:43 +0000</pubDate>
		<dc:creator>Fritz Stolzenbach</dc:creator>
				<category><![CDATA[Our Sites]]></category>
		<category><![CDATA[Running Your Business]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://blog.servint.net/?p=2446</guid>
		<description><![CDATA[Today, as you may have noticed, ServInt unveiled a brand-new web site &#8212; one that we hope will be easier to use, more pleasing to the eye and more valuable to our customers and prospects. The deployment of our new web site, in and of itself, is probably of modest importance to readers of the [...]]]></description>
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		<slash:comments>14</slash:comments>
		</item>
		<item>
		<title>Cloud Hosting Series, Part 1: A Marketer&#8217;s Perspective</title>
		<link>http://blog.servint.net/2011/04/15/cloud-hosting-series-part-1-a-marketers-perspective/</link>
		<comments>http://blog.servint.net/2011/04/15/cloud-hosting-series-part-1-a-marketers-perspective/#comments</comments>
		<pubDate>Fri, 15 Apr 2011 18:51:47 +0000</pubDate>
		<dc:creator>Fritz Stolzenbach</dc:creator>
				<category><![CDATA[Cloud]]></category>
		<category><![CDATA[Hosting tips]]></category>
		<category><![CDATA[Our Sites]]></category>
		<category><![CDATA[Tech]]></category>
		<category><![CDATA[The Hosting Industry]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[news]]></category>

		<guid isPermaLink="false">http://blog.servint.net/?p=2141</guid>
		<description><![CDATA[&#160; A few weeks ago, I traveled to San Jose, CA, where I attended the “Cloud Connect” conference. Cloud Connect is basically an annual symposium where the biggest players in the cloud industry gather together to talk about what’s coming next for the Cloud. Analysts opine, accountants report, Fortune 500 CTOs brag, consultants take notes, [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Black Hats, White Hats:  SEO and JC Penney</title>
		<link>http://blog.servint.net/2011/02/16/black-hats-white-hats-seo-and-jc-penney/</link>
		<comments>http://blog.servint.net/2011/02/16/black-hats-white-hats-seo-and-jc-penney/#comments</comments>
		<pubDate>Wed, 16 Feb 2011 16:44:06 +0000</pubDate>
		<dc:creator>Fritz Stolzenbach</dc:creator>
				<category><![CDATA[Tech]]></category>
		<category><![CDATA[The Hosting Industry]]></category>
		<category><![CDATA[black hat]]></category>
		<category><![CDATA[jc penney]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[word of mouth]]></category>

		<guid isPermaLink="false">http://blog.servint.net/?p=2043</guid>
		<description><![CDATA[A good friend of mine who works for a search engine giant that will not be named tipped me off to two very interesting articles about search engine optimization.  The first is a fascinating New York Times expose (requires registration) of &#8220;black hat&#8221; SEO tactics used by J.C. Penney to goose their Google search rankings [...]]]></description>
		<wfw:commentRss>http://blog.servint.net/2011/02/16/black-hats-white-hats-seo-and-jc-penney/feed/</wfw:commentRss>
		<slash:comments>13</slash:comments>
		</item>
		<item>
		<title>The more things change, the more they should stay the same.  Sometimes.</title>
		<link>http://blog.servint.net/2011/02/01/the-more-things-change-the-more-they-should-stay-the-same-sometimes/</link>
		<comments>http://blog.servint.net/2011/02/01/the-more-things-change-the-more-they-should-stay-the-same-sometimes/#comments</comments>
		<pubDate>Tue, 01 Feb 2011 16:00:01 +0000</pubDate>
		<dc:creator>Fritz Stolzenbach</dc:creator>
				<category><![CDATA[Our Sites]]></category>
		<category><![CDATA[The Hosting Industry]]></category>
		<category><![CDATA[Engineering]]></category>
		<category><![CDATA[Fritz]]></category>
		<category><![CDATA[Fritz Stolzenbach]]></category>
		<category><![CDATA[growth]]></category>
		<category><![CDATA[hosting]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[MST]]></category>
		<category><![CDATA[service]]></category>

		<guid isPermaLink="false">http://blog.servint.net/?p=2014</guid>
		<description><![CDATA[My name is Fritz Stolzenbach, and I’ve been leading marketing and business development efforts at telecom/Internet industry companies like Intelsat, Hughes Network Systems and the National Rural Telecommunications Cooperative for more than 25 years. I’ve been integrally involved in the rollout of some pretty cool broadband/rich media products and services over the years, including DIRECTV, [...]]]></description>
		<wfw:commentRss>http://blog.servint.net/2011/02/01/the-more-things-change-the-more-they-should-stay-the-same-sometimes/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Does Online Advertising Work?</title>
		<link>http://blog.servint.net/2010/01/07/does-online-advertising-work/</link>
		<comments>http://blog.servint.net/2010/01/07/does-online-advertising-work/#comments</comments>
		<pubDate>Thu, 07 Jan 2010 20:02:09 +0000</pubDate>
		<dc:creator>Eric Morales</dc:creator>
				<category><![CDATA[Hosting tips]]></category>
		<category><![CDATA[Running Your Business]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Adwords]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://blog.servint.net/?p=1162</guid>
		<description><![CDATA[Just about every company worth its salt has some sort of online advertising component as part of its marketing budget. With the ubiquity and ease of use of platforms such as Google’s Adwords and Facebook ads, online marketing has truly become an accessible avenue for a lot of novice advertisers. But there’s another question that [...]]]></description>
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		<slash:comments>1</slash:comments>
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