This is the final entry in a 5 part series: Big Picture Ideas for Small Businesses.
My previous post was on buzzwords, those groan-inducing terms that often do little more than spread hype without actually describing substance. The argument I tried to make was that buzzwords were, in some limited cases and when taken with extreme grains of salt, could actually be utilized as thermometers for how to craft a marketing message.
However, I know that doesn’t make them any less annoying. The irony of ending this series with a post on “openness” is not lost on me because as far as technology goes the concept is almost as cliché as the term “multimedia” was in the 90′s.
With that being said, being open truly is an incredible asset to any organization, and while it may not make sense in the literal concept for every business out there, it’s principles are universal and should be installed where possible.