No One Follows the Dull: The Case For Good Social Media
Being loud AND boring in one direction
OK, friends – time for some blogging about why we’re blogging!
The other day I discovered that Verizon had been over-billing me for months – an extra cable box and the ‘Filipino package’, neither of which I ever requested. I thought about jumping onto Twitter to complain in public. I didn’t. Instead I started thinking about why and how we use social media, and a light bulb went off. Now I think I have some answers, and I’m ready to share.
I’ll tell you why ServInt got on Twitter in particular – because people were talking about us, and we wanted to be part of the conversation. It was an opportunity to engage with clients who were talking about us anyway – generally because they were particularly happy or particularly not happy with the service they received.
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