It’s not often that we pull back the marketing curtain here at ServInt and expose the inner workings of why and how we choose to engage with our customers, but today is a special day.
If you follow us at all, you know that we strive to put out blog posts, knowledgebase articles and white papers (like this one) that educate, inform, and answer important and popular questions, and we use Facebook, Twitter, and occasionally paid advertising to get that content in front of our audience.
We also, of course, keep an open ear to our social media outlets and engage with customers who want to talk with us there.
We enjoy talking with you through social media channels, and we think it’s important. So does our Chief Operating Officer, Christian Dawson. That’s why — starting today — he’s asked us to let more key ServInt employees drive the conversation on Twitter, with Christian taking over as the primary voice of ServInt’s Twitter feed. Our goal is that as time goes on, you’ll get more perspective on who ServInt is as a company. Additionally, if you want to talk to the guy responsible for all of our day-to-day operations — the guy who manages the managers — all you have to is reach out to us at @servint. Christian will be the guy reading what you have to say, and, unless he’s not available, he’ll be the guy responding too. And if he’s not the right person for the job, he’ll be pulling in the people that are. We expect some interesting discussions to follow!
The marketing and engineering teams will still be on ServInt’s Twitter feed posting updates on the content we publish and watching out for technical questions we can help answer. But know that if you have a question for our leadership, or if you just want a friendly chat, Christian is on the case!
Managed hosting companies live and die by the quality of their hosting customer service. At ServInt, we’ve succeeded for 18 years because we always try our best, and our best is some of the best in the industry. No company can be perfect 100% of the time on every interaction, but that must be the goal.
We’ve written about hosting customer service quite a lot on the ServInt Source, but this time we thought you might find it interesting if we shared one of the short lessons we teach internally to help build customer advocates out of all our staff members. We just want to give you a little peek behind the curtain. We demand that everyone at ServInt give their best to the customer. How we teach them to do that is called “The ServInt Way.” Read more
Many readers of the ServInt Source are current and long-time customers. But for those of you who may have just found us — or have been reading for a while, but are not ServInt customers — this one’s for you.
We recently sat down with our sales team and were talking about some of the questions prospective customers ask before they purchase a server. As you might guess, some questions are better than others if you want to really learn something about a web host.
The first question that came up was from our Director of Sales, Devon Rutherford. Without hesitation, he said that the best question a customer can ask is, “Which package is best for me?” But that came with some qualifications: Read more
This week’s a big week at ServInt. After a lot of hard work, we have an all-new ordering system for our entire line of products. Not only is it simpler and more intuitive with only three pages for the entire order process, but we’ve also built in some pretty exciting functionality.
The Custom Shop allows you to configure and save server packages
Our all-new Custom Shop is a powerful tool that lets customers and non-customers alike configure and save servers packages for later purchase or to send to their referral clients. More than a simple shopping cart, the custom shop allows you to: Read more
When you purchase web hosting, you get two things: a platform (server, network, software, etc.) and service (migration assistance, technical support, best practice advice, etc.). The platform is cheap. Hardware is powerful and inexpensive. Network connectivity bought in bulk is peanuts.
What costs money is quality customer service. Is your plan a managed plan? Does it come with qualified technicians who will troubleshoot your unique business issues and resolve your problems? Does it come with technical advice and assistance you can trust?
Some new customers that come from the $5/month shared hosting world of massive providers and fly-by-night shops are surprised by the $49/month price of ServInt’s entry-level product. But these customers are used to web hosts that cannot offer the scalability of a robust virtualized platform, let alone the technical expertise demanded by fully managed products.
Want to compare what different hosts have to offer?
Download our Web Host Comparison Worksheet.
All too often in our industry, customer service is essentially a one-way street. Or more accurately, it’s two one-way streets with both the customer and the service provider trying to fix a problem by talking at each other in a series of monologues or lectures instead of with one another in a dialogue.
Of course, customer service involves technical expertise, but without open and thorough communication, the customer may not walk away from the experience satisfied or confident that future problems will be handled competently.
In customer service, excellent communication is just as important as technical ability and troubleshooting skills. Service technicians have to fully understand the problem the customer is having and be able to explain the causes and solutions concisely. Without this communication there can be no trust, and trust is the foundation of good customer service and satisfied customers. Read more
Most people who hear about this shrug it off as just a perk of the job. And, of course, it is. But knowing how to run a VPS server is much more than that for us here at ServInt. As employees, we’re not only allowed, but encouraged to open accounts in our own names. Read more
Man, there are days when I love coming to work. I wasn’t sure this was going to be one of them, but a new customer changed all that with what may be the best pre-emptive testimonial we’ve ever received. In his sign-up form, our new customer, whom we’ll call “MW,” took the time to say:
“After my nightmares with (previous host name deleted), I’m going to go out on a limb and pre-emptively say, ‘thank you for not sucking.’”
MW, I want to promise you, right here and now, that we will do everything in our power to not suck.
Wait a minute: scratch that mealy-mouthed marketing nonsense. Let me say this instead: MW, we will not suck. We will deliver what we promised you; we will give you an honest return on your hosting dollar; we will meet or exceed any reasonable service or performance expectation you have. We will be friendly, we will be helpful, and we will know what we’re talking about. We will never give you any reason to say: “man, those guys suck.”
Here’s the deal, though: you can’t suck, either. You’ll need to work with us as a partner. You’ll need to keep your server clean and tidy. You’ll need to make sure your third-party software is up to date, and that your passwords are secure. You’ll need to have a backup system for your critical data. You’ll need to describe any performance issues you see in as much detail as possible, so we can help you quickly and effectively. And if you’re starting to grow too big for your server, you’ll need to upgrade it.
We’re lucky. We attract customers who realize that reliable hosting requires a little bit of organization on their part. They’re smart. They’re friendly and helpful when working with us on a problem. They’ve got their act together. They don’t suck. We treat each other respectfully, and we call many of them friends. That’s what we’re going to call you, MW. Not just a client, or a customer, but a friend. We’re going to help you grow your business, MW. We’re going to make you glad you chose ServInt. I promise you: we will not suck!Photo by Stewf
I just got done reading an excellent blog post by Dan Palotta on the Harvard Business Review site. It’s called “I Don’t Understand What Anyone Is Saying Anymore,” and if you’re a lover of words — by which I mean, if you love words enough to care about them and hate seeing them being abused — you’ll definitely want to give it a read.
There was a lot of gold in Dan’s post, but the section that resonated most with me was the following:
Another term that has lost its meaning is “Let’s exceed the customer’s expectations.” Employees who hear it just leave the pep rally, inhabit some kind of temporary dazed intensity, and then go back to doing things exactly the way they did before the speech. Customers almost universally never experience their expectations being met, much less exceeded. How can you exceed the customer’s expectations if you have no idea what those expectations are? I was at a Hilton a few weeks ago. They had taken this absurdity to its logical end. There was a huge sign in the lobby that said, “Our goal is to exceed the customer’s expectation.” The best way to start would be to take down that bullshit sign that just reminds me, as a customer, how cosmic the gap is between what businesses say and what they do. My expectation is not to have signs around that tell me you want to exceed my expectations.
I admit that the marketing function, of which I am the titular head around these parts, only has a tangential relationship with the process of delivering “customer service.” But there is one area where we have a measurable impact on the customer experience, and that’s in the area of the things we say and the words we use to say them. Read more
Choosing the right size server package—and choosing a package that can be scaled easily—are important decisions in any hosting purchase. Simply buying a server with enough CPU, RAM, I/O and disk space may not be enough for customers anticipating future growth or spikes in traffic. And upping the size and cost of a server package during (or even before) a traffic spike may not always be the smartest use of a company’s money and time.
A website on a fast server on a fast network is going to be fast until the server runs out of something: CPU, RAM or I/O, or something at the software resource level like inodes. The places within your hosting infrastructure where resources are depleted first are your “bottlenecks.”
But server specifications don’t cause the bottleneck. They are simply the place where a theoretical limit collides with a real-world application. The following is a list of the five areas of interaction that can lead to a slow-down in service: